• OC&CO GROUP • Hong Kong • Est 1994
Thirty years opening Asia's most valuable doors
• OC&CO GROUP • Hong Kong • Est 1994
Thirty years opening Asia's most valuable doors
Approach
I bring European luxury and lifestyle brands into Asia's most valuable markets — and guide Asian brands into Europe..
My work sits at the intersection of brand strategy, market intelligence, and human connection.
I work with a curated network of senior market specialists, local partners, and industry advisors across Hong Kong, Singapore, Tokyo, Copenhagen, Milan, and Paris — convening the right people around each client engagement rather than maintaining a permanent overhead.
My clients range from emerging European design brands making their first move into Asia, to established luxury names seeking new distribution, to investors and developers who need on-the-ground perspective on the premium lifestyle sector.
Founded by Ole Rauberg — built on 30 years in Asia
Ole Rauberg has been based in Hong Kong since 1994. Over three decades, he has represented and introduced European premium brands across furniture, lighting, audio, and lifestyle into the Asia-Pacific's most demanding retail, project, and hospitality markets.
OC&CO was founded on a simple premise: the right relationships, built over time, open markets that no amount of research or advertising can.
Services
MARKET STRATEGY
BUSINESS DEVELOPMENT
BUSINESS DEVELOPMENT
Market Positioning & Entry Strategy
Read the market correctly before committing to it.
A European brand's strongest asset at home — heritage, craft, provenance — is not automatically an asset in Asia-Pacific. It has to be translated, not transplanted. Asia-Pacific is not one market: what signals premium in Hong Kong can read as ordinary in Tokyo, or as overpriced in Jakarta, and the European story that justifies your price point in Copenhagen or Milan may need an entirely different argument to land in Singapore. Most entry mistakes happen before launch, when a brand assumes the positioning that built its home market will travel intact. I help founders and brand directors test that assumption early — identifying where real demand for European or Asian design and craftsmanship exists, how local definitions of premium are shifting, and what it will genuinely take to win regionally, not just gain a foothold.
- Market sizing
- Competitive landscape mapping
- Brand positioning /repositioning
- Channel strategy — retail, residential / hospitality
- Sector assesment
BUSINESS DEVELOPMENT
BUSINESS DEVELOPMENT
BUSINESS DEVELOPMENT
Distribution & Partner Development
The right partner in the right market.
Finding a distributor is not the same as finding the right distributor. I draw on three decades of relationships with retailers, developers, FF&E consultants, hospitality groups, boutiques property developers, and project channels built on the ground across the region. I do not work from directories — I work from trust. My introductions carry weight because the people I call know that what I bring them is worth their time.
- Distributor and agent identification and vetting
- Retail partner matching
- Property asset holders, Hospitality and FF&E project channel access
- Developer and architect-level specification support
INTELLIGENCE
INTELLIGENCE
INTELLIGENCE
Deal Sourcing & Sector Intelligence
On-the-ground perspective that no desk-based analyst can replicate.
The most valuable intelligence in APAC's premium markets is not found in published reports — it comes from knowing which brands are worth watching before they appear on anyone's radar, and which transactions are moving before they are announced. I provide retained deal sourcing and market intelligence for private equity firms, family offices, and strategic investors active in the premium lifestyle and consumer sector.
- Identification and preliminary commercial assessment
- Premium and lifestyle sector investment landscape mapping
- Pre-acquisition market and distribution due diligence
- Brand and asset introduction for sell-side mandate
GO-TO-MARKET
INTELLIGENCE
INTELLIGENCE
Launch & Market Entry
From decision to operational
A go-to-market engagement is not a handover. I work alongside the founding team or brand leadership from the first market assessment through to the first confirmed partnerships — and remain available as the market relationship develops.
- Market readiness assessment and entry sequencing
- Partner selection and negotiation support
- Pricing architecture and channel margin structure
- Trade representation and buyer introduction
- Brand positioning adaptation for target market audiences
- First-year market activation planning
Luxury & lifestyle brands
Developers & project teams
Developers & project teams
I work with premium brands at the point where ambition meets complexity — when a European founder knows Asia is the next market but has no trusted guide, or when an Asian brand is ready to be taken seriously in Europe but lacks the relationships to get there.
In both directions, I provide the access, introductions, and market judgment that
I work with premium brands at the point where ambition meets complexity — when a European founder knows Asia is the next market but has no trusted guide, or when an Asian brand is ready to be taken seriously in Europe but lacks the relationships to get there.
In both directions, I provide the access, introductions, and market judgment that would otherwise take years to build. I identify the right distributors, retail partners, and project channels — and tell you honestly which ones are worth pursuing.
Developers & project teams
Developers & project teams
Developers & project teams
I bridge the gap between European brand and Asian project — sourcing, introducing, and facilitating the relationships that bring the right furniture, lighting, and audio into the right spaces.
I work directly with developers, FF&E consultants, and lead architects across Hong Kong, Singapore, and Southeast Asia — at the specification stage, where the decisions that matter are made.
Investors & family offices
Brand principals & founders
Brand principals & founders
The most valuable APAC market insight is not found in research reports — it comes from relationships built over decades, and from someone who knows which brands are worth watching before they appear on anyone else's radar.
OC&CO provides retained deal sourcing and market intelligence for PE firms and family offices active in the premium li
The most valuable APAC market insight is not found in research reports — it comes from relationships built over decades, and from someone who knows which brands are worth watching before they appear on anyone else's radar.
OC&CO provides retained deal sourcing and market intelligence for PE firms and family offices active in the premium lifestyle and consumer sector — offering on-the-ground perspective that no desk-based analyst can replicate.
Brand principals & founders
Brand principals & founders
Brand principals & founders
Emerging European brands often face the same challenge: a product with genuine APAC potential, and no trusted person on the ground who understands both the brand and the market it is entering. A distributor will take the product. I act as a senior extension of your founding team in Asia — attending trade fairs, representing your brand to
Emerging European brands often face the same challenge: a product with genuine APAC potential, and no trusted person on the ground who understands both the brand and the market it is entering. A distributor will take the product. I act as a senior extension of your founding team in Asia — attending trade fairs, representing your brand to buyers and developers, and providing the honest market perspective that only comes from someone with no incentive to tell you what you want to hear.